“Plans are worthless,
but planning is everything!”— Gen. Dwight D. Eisenhower
If you look at medium sized owner-driven companies, they rarely have a business plan. Yes, you can see a forecast, a five-year plan even. And every year the managers are forced to write a statement to back up their balance sheet for publication. However a plan consists of 20-30 pages that really describe the business. It's challenges and opportunities and the measures that make the plan reality. Bankers love these documents, and sometimes investors are needed. It is better to have a plan. Let's write one together!